![]() ![]() There are also customer 360 proponents selling the idea that it involves all the above, insinuating that solutions with just some of these capabilities are not sufficient. Others also claim that customer 360s must import or integrate with external data sources, i.e., Dun & Bradstreet for financial services companies. Others maintain it involves transactional data, while some say it simply requires static data - like customer demographic data or master data in one place. As such, some claim it requires customer interactions. It is often difficult to determine which data to include in a customer 360 view because of the marketing hype that vendors use to sell products. Some people say it is one or the other of these things but enriched with external data, like social media profiles, employer information and more. Others view it as the primary domain of some data management tool like a master data management (MDM) system or data warehouse. Some vendors, customers, publications and analysts consider a customer 360 to be just a hub with all their customer data within it. It is one of those things people think they will know when they see it yet cannot quite articulate exactly what it is. It is a concept - all your customer data in one place - that has different (and oftentimes conflicting) definitions. The problem with the term ‘customer 360’ is that it is a great idea that is not so well defined. Or if you’re ready to dive in, continue your journey below. To answer these questions, organizations are increasingly turning to the notion of a customer 360 to help comprehensively identify and understand their customers to increase revenue, reduce costs, identify inefficiencies and improve the customer experience.ĭownload your exclusive copy of the guide to keep in your back pocket.
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